User Guide

Who can use this site?

The table below highlights who is eligible to access the VisitBritain collection for non-commercial tourism related purposes.

	Galleries	Full Access	GREAT Toolkit
VisitBritain staff	Y	Y	Y
VisitBritain suppliers	Y	Y	Y
VisitBritain partnerships	Y	Y	Y
Strategic partners	Y	Y	*
Tourism organisations	Y	Y	*
VisitBritain licensees	Y	Y	Y
Travel Trade	Y	n/a	*
Press and Media	Y	n/a	n/a

To enjoy the full site experience please register with us.

Registration is easy and free. Activations may take up to 24 hours but once logged on you can search, browse assets, create, send and share lightboxes as well as order assets for non-commercial tourism related promotional purposes.

Should you have any queries regarding your registration please contact the support team here

*Please note that the GREAT Britain Campaign Toolkit is within a restricted area on the site and is made available to VisitBritain staff, suppliers and partners working directly with VisitBritain only. Organisations may apply for access to the toolkit by contacting brand@visitbritain.org.

Further details on accessing our site are provided below. Terms and conditions apply to all users.

VisitBritain Staff

Any User who registers with an email address of name@visitbritain.org

VisitBritain Suppliers

In order for a supplier (creative agency/print/design/production/website) working on behalf of VisitBritain to be given full access to the collection, VisitBritain staff are asked to confirm details of the new supplier to the VBi support team. Please provide the supplier name, contact name, project description and timeline. Without this a supplier will be declined access.

VisitBritain Partnerships

VisitBritain staff may invite travel trade companies to register to the site for full access to the collection, if they are working on joint Campaigns or projects.

In order for a travel trade company to be given full access to the collection VisitBritain staff are asked to confirm the project and contact details of the company who will be submitting their registration, to the VBi support team. Without staff confirmation, travel trade companies will be given restricted access as normal.

Tourism Organisations

Non-Departmental Public Bodies
UK Sub National Umbrella Organisations ie:
Welcome to Yorkshire
Tourism South East
London & Partners
South West Tourism Alliance
UK Destination Management Organisations
UK Local Tourism Partnerships
UK Local Government Council Tourism Department
All British Council Offices -UK and Overseas
Foreign and Commonwealth Offices -UK and Overseas
Any other body or project funded by DCMS
National Olympic and Paralympic Committees -UK and overseas

VisitBritain Licensees

Chelsea Magazine (In Britain Magazine)
Morris Visitor Publications (London Planner, Britain Planner)

Travel Trade Companies

Tour Operators, Travel Agents, Hotels, B&B's, Self Catering, Caravan/Camping
Accommodation, Airlines, Rail and Bus companies
Conference Centres and Educational bodies

Travel Trade are invited to access a dedicated area where VisitBritain have made available up to 3500 images and selected footage clips from its archive. These assets may be used for UK tours and promotions at no charge for up to 1 year – please read the terms and conditions for further detail on usage. These images are also available to view within the Galleries on the homepage.

All other images and footage clips may be licensed at www.britainonview.com

Press & Media

National & International Press and Media are invited to access a dedicated area where VisitBritain have made available 3500 images and selected footage clips from its archive. These assets are also available to view within the Galleries on the homepage.

These assets may be used when highlighting the destinations of England, Scotland, Northern Ireland, Wales and the Channel Islands at no charge for up to 1 year – please read the terms and conditions for further detail on usage.

Press writing articles on non-travel/tourism subjects that feature the UK are not eligible.

Eligible Press

PRINT

National newspapers
Regional newspaper
Consumer magazine
Travel magazine
Trade magazine

BROADCAST

Radio
TV

ONLINE

National newspaper website
Regional newspaper website
Portals and lifestyle websites - travel and non-travel
Blogs - travel and lifestyle
Online travel trades

News - any general news article mentioning VisitBritain

Editorial - opinion pieces, written by journalists, e.g. editor's opinion

Feature - (Including all travel pieces) features on Britain or individual places as a tourist destination, case studies of particular places, features on VisitBritain campaigns

Letter - article written by a reader to a publication relating to holidaying in Britain/VisitBritain

By-lined article - any article written by a VisitBritain spokesperson

Other - any other article type which doesn't fall into one of the above categories but which is connected to the promotion of tourism in Britain/VisitBritain

If your user group is not represented above and you would like access for tourism related non-commercial purposes only, please register on the site. This will be approved if appropriate or the support team will contact you for further detail.

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