About us

VisitBritain/VisitEngland Background Developing England’s tourism product. Promoting Britain worldwide. Boosting visitor spend. Tourism is currently worth £127 billion to Britain’s economy and as Britain’s seventh largest export industry, inbound tourism’s economic contribution is currently valued at £26.2 billion. As the national tourism agency – a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (link is external)

(DCMS), VisitBritain/VisitEngland* plays a unique role in building England’s tourism product, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.

Working with a wide range of partners in both the UK and overseas, our mission is to grow the volume and value of inbound tourism across the nations and regions of Britain and to develop world-class English tourism product to support our growth aspirations.

Developing world-class English tourism product

Our VisitEngland activity is focused on the development and delivery of the Discover England fund, announced by the Government in November 2015, which aims to drive inbound visits and spend and support the domestic market through the delivery of world-class, stand-out, bookable tourism products.

Collaborating globally

Meanwhile, VisitBritain’s extensive network connects us with a global audience across four regions - Europe, the Americas, Asia, China and North East Asia – serviced by offices around the world.

We implement differentiated marketing strategies to maximise return in all of them. These strategies are based on our customer insight, our knowledge of the barriers to inbound tourism growth and our solutions for addressing them.

Our Funding

In 2016/17 our core Grant-in-Aid from the DCMS (link is external) is £19.6 million for VisitBritain and £6.9m for VisitEngland.

We have been allocated £40m for the Discover England over 3 years (2016/17-2018/19) and as a trusted partner in the GREAT campaign, £22.8m GREAT funding for 2016/2017.

* VisitBritain/VisitEngland are legally constituted as the British Tourist Authority (BTA) under the Development of Tourism Act 1969.

For more information about VisitBritain and VisitEngland's roles, structure, funding and performance, see their corporate websites at www.visitbritain.org and www.visitengland.org

GREAT Britain Campaign

Since 2011, VisitBritain has been running an ambitious four-year £100 million match funded marketing programme, and a multi-million pound GREAT image campaign, working with Government and a vast range of partners, including UK Trade & Investment (UKTI), Foreign & Commonwealth Office (FCO), the British Council and the Department for Culture, Media & Sport (DCMS). For further information on the Campaign click here.

Our image and tactical campaigns work hand in glove - our image campaign drives the aspiration to travel and our tactical campaign converts that aspiration into bookings. For further information on the GREAT Campaign click here.

For the GREAT Brand Assets please visit brand.great.gov.uk

Who can use the site?

VisitBritain is now available as collections and each collection is permissions based making them visible to users who have the permissions to view them. Unrestricted assets are visible prior to login but unusable until logged in. Users will land on the Collections that are relevant to the permissions granted upon login © symbol indicates who owns the images and videos (assets).

TYPES OF LICENCES OFFERED AND USE PERMISSIONS OF ASSETS WITHIN THE BRAND COLLECTION

Usage terms on VisitBritain Images Usages explained
VisitBritain Wholly Owned. Available for all VB/VE use only. This image is owned by VB/VE. It is available for editorial and commercial uses by VB/VE only. This does not include sharing with third parties or partners
VisitBritain Wholly Owned. Available for all VB/VE editorial use only This image is owned by VB/VE. It is available for VB/VE editorial tourism uses only.
VisitBritain Wholly Owned. Available for all uses This image is owned by VB/VE. It is available for editorial and commercial uses by VB/VE and partners and is marked with a green tag.
VisitBritain Wholly Owned. Available for all VB/VE uses. Editorial use only for trade & media. Assets available to VB/VE for all marketing uses and available to trade and media for editorial tourism use only.
VisitBritain Wholly Owned. Available for all uses. Caption must be used. This image is owned by VB/VE. It is available for editorial and commercial uses by VB/VE and partners and is marked with green tag. The use of the caption provided is compulsory.
VisitBritain Wholly Owned. Available for all uses. Credit must be used. This image is owned by VB/VE. It is available for editorial and commercial uses by VB/VE and partners and is marked with a green tag. The use of the credit provided is compulsory.
VisitBritain Wholly Owned. Available for all uses. Caption and credit must be used. This image is owned by VB/VE. It is available for editorial and commercial uses by VB/VE and partners and is marked with a green tag. The caption and credit must always be used.
VisitBritain Wholly Owned. Editorial uses only. This image is owned by VB/VE. It is available for editorial tourism uses only
VisitBritain Wholly Owned. Editorial uses only. Credit must be used. This image is owned by VB/VE. It is available for editorial tourism uses only. It is marked with a red tag and the credit is compulsory.
VisitBritain Wholly Owned. Editorial uses only. Caption must be used. This image is owned by VB/VE. It is available for editorial tourism uses only is marked with a red tag and the caption is compulsory.
VisitBritain Wholly Owned. Editorial uses only. Caption and credit must be used. This image is owned by VB/VE. It is available for editorial tourism uses only. It is market with a red tag and the caption and credit are both compulsory.
Licensed Asset. Available for all VB/ VE uses only. This asset is not owned by VB/VE and is on loan to VB/VE only for editorial and commercial use. Not to be supplied to third parties
Licenced Asset. VB/VE online editorial purposes only. Credit must be used. This asset is not owned by VB/VE and is on loan to VB/VE for online editorial (owned channels including social) only. The credit is compulsory.
Licensed Asset. Available for all VB/ VE uses only. Credit must be used This asset is not owned by VB/VE and is on loan to VB/VE only for editorial and commercial use. The credit is compulsory.
Licensed Asset. Available for all VB/ VE uses only. Caption must be used This asset is not owned by VB/VE and is on loan to VB/VE only for editorial and commercial use. The caption is compulsory.
Licensed Asset. Available for all VB/ VE uses only. Caption and credit must be used This asset is not owned by VB/VE and is on loan to VB/VE only for editorial and commercial use. The caption and credit is compulsory.
Licensed Asset. Available for all uses. This image is not owned by VB/VE and is on loan for editorial and commercial uses by VB/VE and partners and is marked with a green tag
Licensed Asset. Available for all uses. Caption must be used This image is not owned by VB/VE and is on loan for editorial and commercial uses by VB/VE and partners and is marked with a green tag. The caption is compulsory.
Licensed Asset. Available for all uses. Credit must be used This image is not owned by VB/VE and is on loan for editorial and commercial uses by VB/VE and partners and is marked with a green tag. The credit is compulsory.
Licensed Asset. Available for all uses. Caption and credit must be used. This image is not owned by VB/VE and is on loan for editorial and commercial uses by VB/VE and partners and is marked with a green tag. The credit and caption is compulsory and if the owner stipulates an expiry date you must flag this and be responsible for the take down process across all uses.