The Brand Collection is made up of VisitBritain’s on brand assets and is made up of the Brand Image library and Campaign images commissioned for specific projects.
The Campaigns folder can be found in the Brand Collection and contains assets commissioned for use by VB/VE. Assets are selected from here and added into the Brand Image Library.
Brand Image Library
The Brand Image Library is a set of folders representing the Brand Themes, which contain our best on-brand assets and staff are required to use these in any marketing activity.
The Brand Image Library has been built as a result of Brand Trawls. These are sessions run by the Brand team where images are submitted for approval by the Brand team. Approved assets are then assigned licences or copyright and all necessary permissions sought. All staff are welcome to submit images they have seen that they feel meet the requirements outlined in the Brand Asset Guidelines. Themes are:
- Cool Cities
- Great Tastes
- 365 days of Fun
- Living History
- Inspiring Coast and Country Life
We also have a specific folder titled Commercial Partnership Use (assets are also accompanied by a green tag) – this contains all assets, which are fully rights cleared for usage by VB/VE’s commercial partners.