Usage Terms

Assets held within the Brand Collection have various usage restrictions. Please see the ‘Usage’ field on an asset preview on VBI for details. This outlines how a specific asset can or can’t be used. The glossary below contains all usage terms you might find on VBI and exactly what they mean for you. Please note that all users are accountable for ensuring that asset use complies with the usage terms specified on that particular asset.

Usage terms on VisitBritain Images Usages explained
VisitBritain Wholly Owned. Available for all VB/VE use only. This image is owned by VB/VE. It is available for editorial and commercial uses by VB/VE only. This does not include sharing with third parties or partners
VisitBritain Wholly Owned. Available for all VB/VE editorial use only This image is owned by VB/VE. It is available for VB/VE editorial tourism uses only.
VisitBritain Wholly Owned. Available for all uses This image is owned by VB/VE. It is available for editorial and commercial uses by VB/VE and partners and is marked with a green tag.
VisitBritain Wholly Owned. Available for all VB/VE uses. Editorial use only for trade & media. Assets available to VB/VE for all marketing uses   and available to trade and media for editorial tourism use only.
VisitBritain Wholly Owned. Available for all uses. Caption must be used. This image is owned by VB/VE. It is available for editorial and commercial uses by VB/VE and partners and is marked with green tag. The use of the caption provided is compulsory.
VisitBritain Wholly Owned. Available for all uses. Credit must be used. This image is owned by VB/VE. It is available for editorial and commercial uses by VB/VE and partners and is marked with a green tag. The use of the credit provided is compulsory.
VisitBritain Wholly Owned. Available for all uses. Caption and credit must be used. This image is owned by VB/VE. It is available for editorial and commercial uses by VB/VE and partners and is marked with a green tag. The caption and credit must always be used.
VisitBritain Wholly Owned. Editorial uses only. This image is owned by VB/VE. It is available for editorial tourism uses only
VisitBritain Wholly Owned. Editorial uses only. Credit must be used. This image is owned by VB/VE. It is available for editorial tourism uses only. It is marked with a red tag and the credit is compulsory.
VisitBritain Wholly Owned. Editorial uses only. Caption must be used. This image is owned by VB/VE. It is available for editorial tourism uses only is marked with a red tag and the caption is compulsory.
VisitBritain Wholly Owned. Editorial uses only. Caption and credit must be used. This image is owned by VB/VE. It is available for editorial tourism uses only. It is market with a red tag and the caption and credit are both compulsory.
Licensed Asset. Available for all VB/ VE uses only. This asset is not owned by VB/VE and is on loan to VB/VE only for editorial and commercial use. Not to be supplied to third parties
Licenced Asset. VB/VE online editorial purposes only. Credit must be used. This asset is not owned by VB/VE and is on loan to VB/VE for online editorial (owned channels including social) only. The credit is compulsory.
Licensed Asset. Available for all VB/ VE uses only. Credit must be used This asset is not owned by VB/VE and is on loan to VB/VE only for editorial and commercial use. The credit is compulsory.
Licensed Asset. Available for all VB/ VE uses only. Caption must be used This asset is not owned by VB/VE and is on loan to VB/VE only for editorial and commercial use. The caption is compulsory.
Licensed Asset. Available for all VB/ VE uses only. Caption and credit must be used This asset is not owned by VB/VE and is on loan to VB/VE only for editorial and commercial use. The caption and credit is compulsory.
Licensed Asset. Available for all uses. This image is not owned by VB/VE and is on loan for editorial and commercial uses by VB/VE and partners and is marked with a green tag
Licensed Asset. Available for all uses. Caption must be used This image is not owned by VB/VE and is on loan for editorial and commercial uses by VB/VE and partners and is marked with a green tag. The caption is compulsory.
Licensed Asset. Available for all uses. Credit must be used This image is not owned by VB/VE and is on loan for editorial and commercial uses by VB/VE and partners and is marked with a green tag. The credit is compulsory.
Licensed Asset. Available for all uses. Caption and credit must be used. This image is not owned by VB/VE and is on loan for editorial and commercial uses by VB/VE and partners and is marked with a green tag. The credit and caption is compulsory and if the owner stipulates an expiry date you must flag this and be responsible for the take down process across all uses.
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